CATCH THE BUZZ
The Latest Newsletter from the New Honey Board
The National Honey Board (NHB) recently posted on its Web site a summary of ongoing and past NHB-sponsored research projects devoted to maintaining the health of honey bee colonies.
You can find this information by going to www.honey.com, clicking on the Honey Industry tab at the top of the page, and clicking on the Research category.
The Research Summary will be updated anytime a project is completed or initiated. Posting of detailed results may be delayed until publication of those results by the researcher(s).
Find out what’s new at Mann
National Honey Board Continues Providing “Freebie” and Other Materials to the Beekeeping Industry
At its first full meeting in November, 2008, the new National Honey Board voted unanimously to continue providing the annual “Freebie” to beekeepers and honey industry members to help them promote honey. This has traditionally been a recipe leaflet/brochure. Other promotional and educational materials are available for a nominal cost. Materials are also available for fairs, special events and to educators. Visit the Honey Industry section of www.honey.com or call the National Honey Board office at 800-553-7162 for more information.
For a comprehensive listing of beekeeping events around the country and around the world see www.my.calendars.net/bee_culture/
New Research Proposals to be Reviewed
Approximately $245,000 is available for NHB funding of new research to find ways to maintain the health of honeybee colonies. The NHB received 25 proposals by the February 15, 2009 deadline. The NHB’s Research Committee, along with a selected panel of industry people, will be reviewing the proposals within the next few weeks to select research projects for funding.
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National Honey Board to Continue Core Marketing Programs
The National Honey Board’s 2009 marketing programs will continue the core activities seen in recent years, and expand on some. Core program areas include:
- General Consumer Public Relations
- Hispanic Public Relations
- Foodservice and Chef Education
- Applied Science, including public relations and advertising to food processors and bakeries
- International Market Development
- Minor League Baseball Promotions
The largest activity is public relations, delivering success with food and beauty media outreach. NHB’s public relations agency pitches honey information, honey stories, press releases, and honey images to food and beauty editors across the country to generate publicity in various media without having to pay for expensive advertising.
The single largest promotion in 2008 was with three Minor League Baseball teams, promoting honey as each team’s natural energy booster. For 2009, the NHB will work with five Minor League Baseball teams to promote honey at the ballparks and with related activities. The Minor League Baseball season runs from April through September. Watch for more information on www.honey.com in the near future.
With bulk or ingredient sales accounting for nearly half of all honey sales, the NHB is expanding its efforts to target food processors and bakeries. International marketing activities will focus on the Middle East, the largest market for exported
Hispanic public relations and foodservice and chef education round out the list of NHB’s continuing core marketing programs.
The next meeting of the Board of Directors of the National Honey Board (NHB) will be held in
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