CATCH THE BUZZ - North American Honey Companies Get Spotlight!

 

CATCH THE BUZZ

North American Honey Companies Get Spotlight

 

Honibe - Honey Drop Wins Global SIAL d'Or Award from World's Largest Food Tradeshow as World's Best New Food Product for 2010

 

Paris, France - October 18, 2010 - Island Abbey Foods Ltd. today announced the Honibe - Honey Drop, has been named as the winner of the Global SIAL d'Or from the world's largest food tradeshow in Paris, France.  The Honey Drop was also named as best new product 2010 in the "Sweet - Grocery" category and was the winner of the "Country Award - Canada" as the highest scoring Canadian product for 2010 in the preshow awards in May. The Honey Drop is the world's first 100% pure dried honey cube for sweetening tea and coffee.

 

SIAL (Salon International de l'Alimentation) is the world's largest food tradeshow.  The SIAL d'Or Awards recognizes nine of the world's most innovative and successful new-product launches that came to market after November of 2008.  The SIAL d'Or Awards are judged by a panel that is comprised of 30 judges from 30 different countries.  The Global SIAL d'Or is awarded for the best new food product to come to market in the last two years.  The selection was made from a product field of over 250 of the world's best new food products.

 

 

"To be nominated for this prestigious award was outstanding, but to actually win the Global SIAL d'Or for our Honibe - Honey Drop is simply a phenomenal accomplishment," stated John Rowe, President of Island Abbey Foods Ltd.

 

"The SIAL d'Or Awards are like the Oscars of the food world and the Global SIAL d'Or is the overall gold medal that everyone is vying to win.  To win this award acknowledges, on a global scale, the true innovation of our Honey Drop and the technology we use to create a 100% pure dried honey cube with no additives or preservatives of any kind." 

 

The Honey Drop solves a common problem: liquid honey can be messy. The Honey Drop is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavor without the usual honey mess.

  

 

The Honey Drop comes in two flavours: pure honey and pure honey with lemon.

The Honey Drop comes in boxes of 20 pieces. The Honey Drop is only 20 calories, has a shelf life of three years, and does not contain any artificial coloring, flavoring, or preservatives. The Honey Drop is a product of Prince Edward Island, Canada.

 

For more information please visit us on the web at www.Honibe.com.

 

Sue Bee Honey Launches National ''Trust the Taste of American Honey'' Promotion with Summer Sanders

SIOUX CITY, Iowa--(BUSINESS WIRE)-- Sue Bee Honey has officially announced its national "Trust the Taste of American Honey" www.trustthetaste.com promotion with two-time Olympic Gold medalist Summer Sanders, who became a television correspondent and commentator after winning two golds, a silver and a bronze at the 1992 Summer Olympic Games in Barcelona, Spain. She also is a mother of two.

As official spokesperson for the new promotion, Sanders commented, “I love that Sue Bee Honey is made in the USA. I consider it one of nature’s miracles, and you can include it in all of your foods for a healthier lifestyle.”

The nationwide promotion officially kicked off October 15 and will run through September 2011, involving promotional elements such as in-store displays, an instant win game with multiple winners and a grand prize winner of a home kitchen makeover, a virtual kitchen, videos featuring Summer Sanders cooking recipes with Sue Bee Honey, magazine ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.

David Allibone, Sioux Honey Association President and Chief Executive Officer, added, “Given the multitude of misconceptions surrounding origins of American honey, we want to finally set the record straight regarding the purity of Sue Bee Honey. Trust the Taste of American Honey allows us to do that in a way that is engaging and beneficial to the consumer.”

About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, N.C., and Anaheim, Calif.

Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the USA. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.

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